bloom

For the weeks before chemotherapy

Bloom keeps a record of your own hair while it's still here, then lets you try matched wigs, head wraps, brows and lashes on your own face. At home, at your pace, with the people you love.

See how it works

Free. No account. Your photos stay on your phone.

Her own hair. A real virtual try-on on a sample face.
Her own hairMeasured: dark chocolate brown
Choose a look
A woman in a soft head wrap looks calmly toward the camera

  • Hair loss from chemotherapy often begins two to four weeks after the first infusion.[1]

  • Many wigs can't be returned once they've been opened or tried on, for hygiene reasons.[2]

  • Your own hair is the best colour reference a wig fitter will ever have, and right now it's still here.[3]

So the time to try on is the time you're least likely to. Bloom fits that window: a few quiet minutes on your phone, from your sofa or a hospital chair.

A survey of 1,478 breast cancer patients at 47 sites in Japan shows how quickly appearance can change, and why Bloom includes wigs, brows, and lashes.[4]

The preparation window

Hair loss started after

0days

on average after chemotherapy began in this study.

First treatmentFour weeks

An average, not a deadline. Individual experiences vary.

What patients reported

Hair, brows, and lashes

  • Used a wig84%
  • Lost eyebrow hair90%
  • Lost eyelash hair88%

One survey, one scale. These figures describe this study's participants.

Measured on the try-on

For one sample Hair Passport, Bloom compares her measured hair colour with each wig's rendered shade. These are the five closest styles; a shorter bar means a closer colour match.

0 of 11

wig styles meet Bloom's close-shade threshold (ΔE below 6).

close shade
    Five closest wig styles by colour distance from the sample Hair Passport
    StyleClosest shadeΔE2000

    About ten minutes in all. Stop whenever you like; everything waits for you.

    1. Hair passport

      Dark chocolate brown

      Medium · straight · full

      1

      Make your hair passport

      A few guided photos while your hair is still yours. Bloom measures its colour, length, texture and fullness, and keeps it on your phone.

    2. 2

      Try looks on your own face

      Real wigs matched to your colour, soft wraps and turbans, brows and lashes. Each one rendered on your photo, side by side with your own hair.

    3. Mum loved this 2
      Ayesha loved this 3
      3

      Choose together

      Send your favourites to the people you trust. They vote with a heart from wherever they are, and you decide.

    A woman with a shaved head smiles, wearing long statement earrings

    Every one of those is right. Bloom is a place to try all of it, gently and privately, so whatever you decide feels like your choice.

    Send your three favourite looks to your sister, your mum, your best friend. They open a link on any phone and tap a heart. No app, no sign-up. The link closes on its own after seven days.

    Two women hold each other in a long embrace in a field

    From Sara

    Which one feels like me?

    3
    1
    0

    Bloom is a cosmetic tool. It helps you see options; it never tells you anything about your body.

    Stays on your phone

    • Your photos
    • Your hair passport
    • The looks you save

    Leaves only when you ask

    • A photo sent to render a try-on
    • A share link you create, which expires in 7 days

    Never happens

    • Diagnosis or medical advice
    • Selling or training on your photos
    • Guessing anything about your health

    You can delete everything Bloom has stored, any time, from one button in the studio.

    Your studio is ready whenever you are.